Product Innovation • education • trend Intelligence
accelerate revenue growth
Innovative Product Development || Compelling Education & Trainings || Ongoing Brand Support
Grow your brand to new heights with us.
Your design thinker.
Trend Intelligence+ Forecasting + White space analysis
Be ahead of the curve. Amplify your brand’s relevance in today’s market while positioning it to meet upcoming shifts.
R&D + Product Development
Product roadmapping, unique formulations, lab testing, consumer studies, and clinical trial management. Create safe, effective products that satisfy your consumers’ needs now and in the future.
Education +Training + Sales
Development of tools and language for sales and marketing teams.
Creation of concise and dynamic training programs for in-house sales and customer service departments, wholesale distribution teams, and retail groups.
BRAND GROWTH + ELEVATION
Guidance on establishing and tuning your brand’s positioning and trajectory for future growth and expansion.
About.
Skincare Simplified, LLC is led by Michele Racioppi, an award-winning sales, training and product development consultant who drives high-growth revenue streams for emerging and established skincare and wellness brands.
“Michele is what I call “the translator.” She was a valuable asset to both product development and marketing by translating the science of each formulation into material that marketing could use as a basis for fun, educational, and effective campaigns. She matched that with the educational programs she developed. Michele has impeccable style and a discerning eye for the fine details that elevate a brand while keeping it accessible.”
– April Carter Grant, Cosmedicine
“Michele was a valuable and essential asset to our Product Development process in formulating new product types. She brought a wealth of cosmetic formulation knowledge that helped us elevate our topical products.”
— EK Kotch, Senior Vice President of Product, Bloom Farms
“Michele has the ability to break down the science and benefits of products seamlessly so that my PR team could quickly understand and speak to them accurately. The content she created for media kits was effective for editors to quickly understand a product and its benefits. She’s professional and a pleasure to work with.”
— Jim Walsh, Founder, Coppertop Media Relations
“Michele made my job easy. She explained the full product line in a digestible way. She had me experience the products as well, in order to understand them so I could easily capture the essence of the brand. Her formulations work and the packaging is gorgeous. She’s a magician in up-leveling a brand’s product line-up.”
-Ken Robinson, Founder,
Oi Productions
It’s Simple.
Consultation.
Through a series of targeted questions about your business, we identify opportunities for growth and how to capture them. If you already know what you want, let’s get going.
Planning.
An individualized plan combining strategy, structure, and timeline is developed to accomplish specific goals that directly correlate to greater revenue.
Execution.
We integrate with your team or work independently to execute your plan. It’s simple: Become more efficient, more trusted, and positioned for success.